With knowledge of where it is on sale in UK and knowing that we need to appeal to 16-34 year olds we begin to start developing ideas. First thing to do is a quick brainstorm of the product and what we know about it.
With a quick storm we came up that the product is fun, natural, fruit, water tasty and no added sugar. Something that states in the brief.
Next up was a SWOT analysis of the branding.
Then next up was quality and how healthy the drinks are.
Then was onto price and quality.
Then we ended it with an ANSOFF matrix to help determine we were and the brand could go with this new campaign.
We figured from the ANSOFF matrix that there are a few problems such as a very crowded market. Since there is a crowded market their is a problem. We feel that every other competitor are trying to do the same thing. They are all advertising the healthy drinks when the majority are not that healthy. A lot of them are doing the cute cartoons, makes you feel happy and its all natural and just made with fruit. We realise we have to get away from this and stand out from the crowd. Take the rival Innocent smoothie. They have fun little cartoons about all the fruit being animated and don’t take themselves to seriously. The back of their packaging is pretty funny to read to be honest.
Feel Good do have adverts but they seem a bit childish, with their Gnomes and stop motion, they website is also a bit childlike with being able to draw a doodle.
We feel to stand out and appeal to more mature buyers we have to change the look and idea of Feel Good Drinks.
A design blog simply from Davey 